What we do
BEELINE Research & Consulting was established out of passion to discover and explore, which is unleashed through solid market research and analysis. BEELINE means the shortest way which leads through the consumers’ world and straight to accurate business decisions. We help our clients to immerse themselves in the consumers’ world, discover their true stories, and better understand people’s needs in order to develop the best possible products and services.
- Product innovations
- Uncovering insights
- Diagnosis of consumer needs
- Comprehensive concept creation (insight, benefit, reason-to- believe)
- Creation of communication platforms
- Building and implementing marketing Personas in the organization
We will lead you down new paths with the use of modern qualitative methods, workshops, creative
sessions, Design Thinking and Service Design techniques.
Areas: New Product Development, Brand Strategy, Communication
- Concept and product testing
- TV ad and TV ad concept testing
- Packaging testing
- Website testing
- Development of existing products
- Identification and strengths and weaknesses compared to competition
We will provide you with comprehensive quantitative and qualitative evaluation of ads, packaging,
products and services based on proven methods, efficient infrastructure, vast experience and
extensive benchmarking data repository.
Areas: Product Development, Concept Test, Communication, Digital Experience, Price Optimisation
- Creating a Customer Journey Map
- Assessment of customer satisfaction and loyalty compared to competition (NPS, CSI)
- Perfect consumer experience design
- Improving touchpoints (Moments of Truth and Pain Points)
- Adjusting products and services to consumers’ needs
- Brand image improvement
- Building price strategies
- Optimizing digital communication
- Enhancing 360⁰ communication
Together we will find original solutions to improve your products or services and increase customer
satisfaction. With us you will embark on a journey down consumer paths and get Pain Points out
of their way. We will provide you with quantitative and qualitative indexes of customer satisfaction.
Areas: Customer Experience, Customer Satisfaction, Communication, Digital Experience, Brand
Image, Price Optimisation
Who we are
We are a team that brings together different research personalities and integrates many years’ experience with the fresh perspective of the young generation. We are specialists in various fields. We work as a team, because only then every project can benefit from individual contributions. We fish for ideas, and then investigate, blend and track them: in short, we enjoy ourselves while trying to understand people and their behaviour. We are BEELINE – the special task force.